UPDATED 17/02/23
There has been a real shift in the way real estate agents market Australian properties for sale online and when it comes to leasing your investment property, there is absolutely no reason why this should not also be the case.
Property photographs should be polished, sharp, and appealing and every owner of a rental property should be following in the footsteps of vendors and making a small investment in professional photography.
For a minimum cost, the benefits really are many.
Bedroom shot at 18 Soctrates Crescent, Officer
Promote your property in its best light
Professional photography at a rental property ensures that the listing looks sleek and presents well online and can instantly be the difference between a listing that flies off the market or sits for weeks without a renter.
Professional photos will draw more attention to the property than those taken with a mobile phone or iPad or on a handheld camera, all of which tend to suffer from insufficient lighting, poor quality, sizing, and bad angles.
You want your investment to look polished and at its very best in order to appeal to that perfect renter.
Use on a number of advertising platforms
Having professional photographs taken of an investment property allows for exposure on many different advertising platforms.
At First National Real Estate Neilson Partners we use your property photos to advertise on online internet portals such as neilsonpartners.com.au and realestate.com.au, social media, Facebook and Instagram, in eMarketing and renter email alerts ways in which Neilson Partners Property Management uses photography to market a property, making the need for smart, quality photographs essential in attracting the right tenant for a property.
Other forms of advertising where professional photographs can be utilised are through various forms of print media including Neilson Partners Property and Lifestyle Magazine, stock lists, brochures, window displays, and lease boards.
Professional property images can also be used to create video footage for digital advertising campaigns.
Don’t lose rental income with a property that won’t rent
Using professional images in a rental listing can ensure that a property does not remain vacant for a period of time, as properties with professional photographs tend to rent quicker than those without.
A rental provider may also get a better return on their investment with professional photographs bringing in higher rent than those without.
Another added bonus is that professional photos are timely and can be re-used when the property is re-leased. They are also tax deductible for the rental provider; two cost-effective reasons that will appeal to every savvy property investor.
Showcasing the kitchen at 1/22 Harkaway Road, Berwick
First impressions count
First impressions do count, and it doesn’t matter if your property is the worst in the street or the best in the street; quality photographs will jump right out and attract potential tenants and make them want to click through and explore a property listing, it could in also be the difference between someone opening a web link or bypassing it to view the next property.
Greater listing enquiry and more inspection attendees will be generated plus professional photographs are also likely to attract a better-quality tenant, avoiding those who are likely to treat the property with disrespect. The pre-lease condition will also be evident and can be referred to at the end of a lease.
So the next time your investment property is up for lease, don’t overlook professional photography. It will ensure minimal loss of rent due to long vacancies, a maximum return on your investment, increase tenant enquiry and inspections, attract quality tenant’s and they can be re-used the next time you release.
It really is a no-brainer!
If you would like to learn more about professional photography packages for your investment property, get in contact with First National Real Estate Neilson Partners Business Development Manager Lily Thompson on 0427 222 827 who can advise you on the best options for your property.
